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JetBlue Airlines Corporation (NASDAQ: JBLU), stylized as jetBlue, is an American low cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States, JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah and Orlando, Florida.
As of May 2018, JetBlue serves 102 destinations (the latest addition being Steamboat Springs, Colorado) in the U.S., Mexico, the Caribbean, Central America and South America.
JetBlue was incorporated in Delaware in August 1998. David Neeleman founded the company in February 1999, under the name "NewAir". JetBlue started by following Southwest's approach of offering low-cost travel, but sought to distinguish itself by its amenities, such as in-flight entertainment, TV at every seat, and Sirius XM satellite radio. In Neeleman's words, JetBlue looks "to bring humanity back to air travel".
In September 1999, the airline was awarded 75 initial take off/landing slots at John F. Kennedy International Airport and received formal U.S. authorization in February 2000. It commenced operations on February 11, 2000, with services to Buffalo and Fort Lauderdale.
JetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.
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